Notes on building the AI-native web.
Playbooks on AIEO, AI integration, software, and design — written to be useful, and engineered to be the answer AI search returns.
[ AIEO ]
AIEO: how to become the answer AI search gives
Search isn’t ten blue links anymore — it’s one synthesized answer. Here’s the playbook for being the brand that answer is built from.
[ AI Integration ]
Where AI actually belongs in your product
Bolting a chatbot onto a homepage isn’t AI strategy. The wins come from wiring models into the workflows that already cost you money.
[ Websites ]
The anatomy of a site that converts in 2026
Speed, clarity, and a point of view. A teardown of what actually moves the needle on a modern marketing site.